A group of friends and colleagues passionate about peace organized a voluntary association, the Florida Peace Initiative (FPI), for the purpose of creating “forums where people everywhere can celebrate peace and share their experience of peace with others.”

On Sept 21, 2012 the FPI produced their first live webcast, continuously streaming 48 hours of programming to celebrate the United Nations International Day of Peace, and collaborating internationally with Peace One Day UK.

The FPI collaborated internationally with PeaceBeats – London, UK with the webcast airing that year as “PeaceBeats Worldwide Webcast.”

The FPI branded itself as PeaceCast.tv, renaming the annual Peace Day webcast the PeaceCast and calling the video crowd-sourcing campaign Speak Your Peace.